BuzzInTown.com makes you aware about events in your area/locality/social interactions. You may decide who you want to see on the site. You can introduce yourself and get profiled as an artist on the site so that other people can see you too… isn’t it interesting. It is, thats the reason BuzzIntown made a buzz in India and people love to be on it. More about BuzzInTown in Amit’s words…

Tell us something about your venture?

BuzzInTown.com is a product of Wortal Inc, a US based company, focused on Internet and Mobile technologies, with present operations in 8 cities of India including Delhi, Mumbai, Kolkata, Chennai, Hyderabad, Pune, Ahmedabad and Bangalore. The portal includes listings of events, venues, artiste profiles, groups, producers and other stakeholders of the event industry. We cover a wide range of categories of events & entertainment such as Cultural programmes, Concerts, plays, exhibitions, movies, sports, and much more. For us, restaurants, food promotions and food festivals are very important, and we also cover and feature them on the portal. We also provide an eCommerce platform for ticketing and merchandizing sales.

Buzzintown team profile?

Amitabh Saran, Co-founder & CTO: He has over 18 years of experience in the software industry, having worked at TCS, Philips, NASA, and HP. Prior to founding Wortal; he was CTO at TriVium Systems. With a Ph.D. in Computer Science, Amitabh is an avid writer and launched his latest book “Building Software: A Practitioner’s Guide” in September 2007. Other team members are:

VP Engineering: Srinivas Muktevi

Director Sales & Marketing: Ajay Arora

Director User Experience: Arnab Mukherjee

Director Operations: M Retnakaran

In India, this is pretty new concept, how you plan to market it among end users.

We have had an overwhelming response so far, in the 14 weeks since our public launch. We are getting well over a million page views a month. This indicates that there is a huge need for event and entertainment options in India, and we are filling the gap. We have a list of activities planned through the coming months, both online and offline, to increase our reach, and spread the “BUZZ”! Are You Buzzin’ Today? – that’s our motto!

Whom do you think as your competitors?

In India we are #1 in the online event listing space, and don’t see any specific portal competitors. There are some portals that have synergistic offerings – we know them and are infect working together with them. India requires a collective movement in the Internet & Mobile “Application” space and we are doing it together as a community.

What are the killing features make it different?

User generated content: Free listings of events in your city but you decide what you want to see, or show to the world. We realize that a sarangi recital in Lucknow is probably as important to people there as is Sting performing in Bangalore!

Collective Intelligence: Ratings of events by a larger audience rather than an editorial team that could be biased. Register to get your own account, and be heard.

Ratings of Venues: Its high time we knew a little more about the places we go to – directions, maps, Parking facilities, child or senior citizen friendly, neighbourhood and restaurants around.

Like-minded Communities: Not-yet pro´s learning sitar for over 6 years; Fans of Lilette Dubey or DJ Nikhil; People who follow bands like Aryan; People who like to run marathons; People who prefer single malts… Register and join the fun.

Online Ticketing & Passes: Buy tickets online, get free passes, signup for alerts when an event/artist of your choice is announced for your town

Any difficulties you are facing??

None that are unplanned or previously unknown… maybe the fact that the response we have got so far has been monumental and we are constantly gearing up to tackle it.

Your suggestion for young entrepreneurs?

Observe (everyone sees, very few observe); “Develop” an idea (don’t just state it); Follow a business plan (if YOU had to fund it, would you put YOUR money in it?); and very very importantly – Listen!

Thanks Amit. Your website are already making a buzz among Indian netizens… Good Luck!

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